Built for marine dealers, by marine dealers

Run your dealership
from the helm.

The all-in-one dealer management system that connects your parts counter, boat sales, suppliers, and books — so you can stop juggling systems and start growing.

Marine dealers deserve better software.

You're running your business across three spreadsheets, a legacy POS from 2004, and a QuickBooks that's never quite right. Your parts guy calls suppliers one by one to check pricing. Your boat sales workflow lives in someone's head. There's a better way.

Everything you need. Nothing you don't.

Purpose-built for marine dealerships — not adapted from auto or generic retail.

Point of Sale

Fast parts counter with barcode scanning, customer lookup, and card-present payments via Stripe Terminal.

Boat Sales & Deals

Full deal workflow — inventory, trade-ins, deposits, financing, document generation, and website sync.

Live Supplier Search

Exclusive

Search all your distributors at once. Compare pricing and stock in real-time. Order with one click.

QuickBooks Online Sync

Automatic two-way sync. Customers, invoices, payments, and inventory — always in agreement.

Customer Management

Complete history — purchases, boats, service records, call notes. Smart duplicate detection on entry.

Payments & Invoicing

Stripe-powered payments in-store and online. Send invoice links customers can pay from their phone.

Reporting & Analytics

Sales, margins, inventory turns, technician productivity — the numbers that actually matter for your business.

Purchase Orders

Create POs, submit directly to suppliers via API, track shipments and receiving — all from one screen.

Multi-Location Ready

Tenant-based architecture from day one. Add locations without switching systems.

The feature no one else has

Live supplier search.
Instant price comparison.

Stop calling three distributors to find a part. Search once, see pricing and availability from every connected supplier, and order directly — all without leaving your DMS.

1

Search once

Type a part number or description. HelmDMS queries all your connected suppliers simultaneously.

2

Compare instantly

See pricing, stock levels, and lead times side-by-side. Know who has it cheapest and who has it fastest.

3

Order directly

Submit a PO straight to the supplier's system. Track shipment and receiving from HelmDMS.

Launching with support for major marine distributors including Seawide, Donovan Marine, Wintron, and more.

Built by someone who gets it.

HelmDMS was born out of frustration with existing solutions. Generic DMS platforms don't understand marine. They don't connect to your suppliers. They don't handle boat deals. And they charge a fortune for features you'll never use.

We built the system we wished existed — modern, fast, connected, and priced for independent dealers, not just the big chains.

No per-terminal fees. Use it on as many devices as you need.

No long-term contracts. Month-to-month. Cancel anytime.

Actually built for marine. Boat deals, marine suppliers, marine workflows.

Modern web app. Works on any device, any browser. No installs.

Simple, honest pricing.

One plan. Everything included. No surprises.

Dealership
$299 /month

per location

  • Unlimited users & terminals
  • POS, boat sales, service, reporting
  • Live supplier search & ordering
  • QuickBooks Online sync
  • Customer payment portal
  • Free onboarding & data migration
Start Free Trial

14-day free trial. No credit card required.

Early access pricing. Lock in this rate before general availability.

Ready to take the helm?

Start your 14-day free trial, or drop your email and we'll reach out.

No spam. Just updates on availability.